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Brand Voice

This tone + phrasing is injected into the writer for every new draft. Save rarely — picks up on the next content loop run.

Free-form description of how the writing should feel.

Phrasing the writer should reach for. One per line.

Vocabulary to actively stay away from. Matched case-insensitively.

Currently in use

This is exactly what the writer prompt receives when generating a draft.
Tone (default — knowledgeable but approachable; concrete examples; no fluff)
Preferred phrasing — none —
Words to avoid — none —